Transforming a generic weight loss site into a recognizable, scalable brand with local traction.
Challenge:
The founder came to us with a newly built website and logo—but neither reflected her expertise, her brand, or the clients she wanted to attract. The site felt generic, the name lacked direction, and her powerful, medically backed program was buried under vague messaging.
What We Did:
- Brand Realignment – Repositioned the business with new visuals and message clarity, shifting tone from generic weight loss to medically backed, results-driven care.
- Naming & Identity – Supported a business rename to Lean Living Jax, defined a bold new voice, and established a visual identity with room to grow.
- Website Rebuild – Built a fast, conversion-first WordPress site optimized for clarity, SEO, and long-term performance.
- Content Strategy – Structured core pages around the brand’s four pillars of care to guide and educate users.
- Email Automation – Developed a 60-day onboarding sequence in Mailchimp to support engagement and retention.
- Local SEO – Optimized for Jacksonville search visibility with structured on-page SEO and supporting content.
- Ongoing Support – We continue to manage hosting, edits, and technical oversight so the founder can focus on growth.
Results:
- Stronger brand recognition and trust
- Consistent client inquiries from both SEO and web presence
- Automated email onboarding now engages new leads hands-free
- Foundation in place for scalable service and geographic expansion
Why It Matters:
We didn’t just rebuild a website—we helped define the trajectory of the business. Lean Living Jax now shows up with confidence, clarity, and connection.
Beyond the Build
Our work with Lean Living Jax continues as her business grows. Since launch, we’ve supported:
- A brand photography session to elevate visuals and build trust
- A downloadable product
- Continued tweaks to improve conversion, clarity, and performance
This isn’t a one-and-done engagement—it’s an evolving collaboration focused on real business growth.
“I’m getting inquiries from women who say they finally found a program that feels trustworthy.”
